Jay Leonard

Companies often struggle to accurately assess their own customer experiences. Just ask their customers. Bain & Company once surveyed 362…

2017 was a big year for customer service. It was a year of lessons. From the Fyre Festival, we learned…

We’ve recently discussed the bigger picture on Instagram and how to properly entice your audience through visual media. And achieving…

Whether you’re a new entrepreneur or veteran business owner, there is always room for improvement when it comes to operations.…

There’s no doubting the impact that you can make from one of the most powerful and popular social media platforms…

I recently talked to the President of a fleet management company who shared that they had changed their sales leadership…

It’s long been standard practice among software companies to offer a free trial. Fifteen days is the norm. But how…

When it comes to social media influencers, bigger isn’t always better. But since influencer marketing exploded on Instagram, brands and…

Expanding your business can be a challenging time. When you’re opening a new store, taking on new clients or looking…

Terrell Owens and Cheryl Burke dance next, performing a samba to “Hot in Herre” by Nelly. This week, Owens revealed…

When you’re curious about a company or brand, what’s the first thing you do? Probably google them. Thanks to the…

If you’re new to paid social media advertising, think of Facebook ads as the ideal place to get started —…

As the first full-time account-based marketing (ABM) practitioner at Evergage, I spent a lot of time developing our own ABM…

Lack of engagement is one of the most frustrating parts of social media marketing. If you are not consistent in…

Frankie Muniz and Witney Carson dance next, performing a tango to “Whatever It Takes” by Imagine Dragons. Muniz experiences his…