Jay Leonard

  If you’re like most companies today, you have a Facebook page. You also are not 100% sure why you…

Social currency is a new term but not a new concept. Look at your actual and potential opportunities or assets…

Telling your company story is imperative and corporate storytelling is as much of an art form as writing a novel.…

It’s inevitable – no matter how much care goes into production, sometimes consumer products just fail. With roughly $25 billion…

When CEO Thierry Breton declared a zero-email policy for Atos in 2011, many people thought he was crazy. But this…

For the majority of us, keeping our company’s business blog up-to-date with posts that promote our products or services, our…

How do creators feel about Instagram’s new tool? This past June, Instagram announced that it would be rolling out “Paid…

Last week, my friends at Bellmont Partners and I hosted our latest Talking Points event, which focused on corporate blogging…

Geolocation technology has become a fixture with applications that serve purposes as diverse as mCommerce, directions to places of interest,…

Influencer marketing is a powerful tactic for all kinds of businesses, generating a return of $6.50 in revenue for every…

Gmail has just become a whole lot more intelligent. Just last week, Gmail made a huge change to their inbox,…

Blogging is hard. I should know, here I am preaching about how posting regular content is vital to your marketing…

Myth: The Sprint Backlog can't change during the Sprint The myth is that the Sprint Backlog is fixed during the…

Earlier this year, futurist and tech billionaire Elon Musk ruffled the internet when he declared that we should be more…

Big data analytics plays a significant role in organizational efficiency. The benefits that come with big data strategies have allowed…