Jay Leonard

The 2017 holiday season is here, and it’s a good time to reflect on what we appreciate. During this time…

As marketers, we have a tendency to optimize campaigns towards the cheapest clicks, because surely, the more clicks you get,…

To win the war for talent, developing an employer branding strategy focused on attracting and retaining top talent is more…

Data is the secret ingredient to an online sellers’ sustained success. Every business has access to data—but it’s what you…

When I moved to a full-time digital marketing job in 2011, tracking social mentions wasn’t a big issue. People were…

The world wide web is more vast than you think, but the majority of us see only the surface of…

Last into the tank are Ashley Thompson and Kat Thomass of Mush, seeking $300,000 for 10 percent equity. Mush: A…

Next into the tank is Vincent “CocoVinny” Zaldivar of CocoTaps, seeking $150,000 for 10 percent equity. CocoTaps: A Quick Company…

First into the tank is Brendan Alper of Hater, seeking $200,000 for five percent equity. Key Takeaways: Hater on Shark…

The speed and convenience online shopping sites provide is huge and there is almost nothing we can complain about these…

Unlike before, basically, anyone can start their own business with as little capital as possible. This is because of the…

As many as 98% of website visitors don’t convert on their first visit. There are many ways that online marketers…

As a copywriter who works in the inbound marketing space, I write thousands of words per day. From ebooks and…

A website of your own is the most important marketing tool any modern business can have. It should be treated…

It’s the middle of November, which means that we are deep into the annual RFP (request for proposal) season. Because…