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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

How To Tell Your Story Through a Professional Voicemail Greeting

In this digital age of posts, ‘grams and pins, you may be well aware of the story your business is…

Jay Leonard
February 20, 2018
Communications

Google Deploys Built-In Ad Blocker for Chrome. What Does It Mean For You?

Google’s built-in ad blocker for Chrome finally launched in browser versions on Windows, macOS, Linux, and Google’s own Chrome OS.…

Jay Leonard
February 20, 2018
Digital Marketing

5 Content Marketing Quick Wins for B2B Brands in 2018

You’re pouring time, effort and resources into your content marketing, but nothing’s changing. Leads? Conversions? It’s a myth to get…

Jay Leonard
February 19, 2018
Content Marketing

Shark Tank Update: Eggmazing Egg Decorator Accepts $350,000 Offer from Lori Greiner

First into the tank are Curtis McGill and Scott Houdashell of the Eggmazing Egg Decorator, seeking $350,000 for seven percent…

Jay Leonard
February 18, 2018
Business Articles

5 Factors to Use When Evaluating a Business Opportunity

Many of us are faced with business opportunities regularly. Deciding what’s worth embracing, though, can be difficult. Whether you’re starting…

Jay Leonard
February 18, 2018
Business Articles

How Alexa Could Be Your Next Content Marketing Channel

Content marketing goes through numerous changes, but the biggest shifts occur when technology changes too. Think about voice search (which…

Jay Leonard
February 17, 2018
Content Marketing

Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales

Conversion rate is traditionally accepted as a crucial measure when analyzing the success of an e-commerce site. And, as such,…

Jay Leonard
February 16, 2018
Ecommerce

3 Social Responsibility Marketing Examples: How and Why It Works

Key Takeaways: Businesses should aim to solve problems or meet emotional wants/needs, not just sell products/services for profitability. Social responsibility…

Jay Leonard
February 15, 2018
Business Articles

Crucial Data Science Trends CEOs Need to Know In 2018

Data powers the engine of modern businesses. Every task and workflow is supported by insights gained from data, which becomes…

Jay Leonard
February 15, 2018
Big Data

What is the Expected ROI for Your Marketing Plan? And How to Do It

Today’s Marketing leadership is expected to be data-driven and measurement savvy. Your Marketing plan should immediately demonstrate both capabilities. In…

Jay Leonard
February 15, 2018
Marketing

4 Ways To Stay Motivated When You’re Afraid You Won’t Make Quota

When you're in the business of turning a No into a Yes, it’s an uphill battle making sure you’re staying…

Jay Leonard
February 15, 2018
Business Articles

Do You Have the 7 Essentials of Social Proof?

For those unfamiliar, social proof is the psychological phenomenon of how people’s behavior can be swayed to conform to the…

Jay Leonard
February 15, 2018
Business Articles

What is the Best SEO Tool for Freelancers and Small Business Owners?

Choosing the best SEO tool for you can be a hard task as the competitive landscape of SEO tools has…

Jay Leonard
February 15, 2018
Business Articles

Finding the Right Research Methods for Brand Management

Strategically developing your brand value helps foster strong relationships with clients and prospects, building a stronger path to new business.…

Jay Leonard
February 15, 2018
Branding

6 Helpful Words to Tell a Crazy Busy Co-Worker

Your co-workers are stressed out, heading towards burn out, and haven’t had a work-free weekend in months. Yet you’re able…

Jay Leonard
February 15, 2018
Business Articles

Hacking The New Facebook Algorithm

On January 11, Facebook announced in a Newsroom post by vice president of News Feed Adam Mosseri and in an…

Jay Leonard
February 15, 2018
Business Articles

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