Jay Leonard

When it comes to offering liberating opportunities for creative email marketing, nothing compares to April Fool’s Day. There are no…

Last year, Bitcoin futures began trading. They entered the market on December 18. Investors clamored for a piece of the…

When I managed marketing for the fast-growing SaaS company Incapsula, I depended a lot on inbound marketing methods to drive…

If you’re either in the business of e-commerce or lead generation and you’re not taking advantage of affiliate marketing, you’re…

‘Alexa, where are my shoes?’, ‘Alexa, what did I have for breakfast?’, ‘Alexa, can you tell the neighbours to keep…

Staring at the tiny LCD progress bar of the vending machine in a lobby, I realize nothing pisses us off…

The global economy is in constant turmoil, governments are challenged to provide levels of service that typically only private businesses…

This new LinkedIn feature sends a clear signal on how you can best engage prospective clients and partners on the…

Let me show you an example of how this might work, using Chapter 14, of my book, The Invisible Sale,…

As we stated in our post How to Design Product Displays at Trade Shows, 78% of exhibitors attend trade shows…

Persona marketing is using a person’s browsing habits, buying apps, app usage and other indicators to identify key demographic indicators…

Engagement marketing is the use of strategic, and resourceful content to engage people, companies, or brands in order to create…

When you think about leadership traits typically what comes to mind are qualities like strength, vision, enthusiasm, charisma and courage.…

You’re constantly battling with the revolving door of inside salespeople. You feel as if you’re always recruiting, hiring, training and…

What is Utility Marketing? Utility marketing means putting content and information in your marketing material that your target audience can…