Jay Leonard

When you’re first starting out in the business world, awareness can make or break your ability to make ends meet.…

We've all seen the headlines—Account Based Marketing, or ABM, is a highly effective method for reaching prospects and securing more…

Image courtesy of TapInfluence Influence marketing is all the rage. Influencers get paid big bucks to capitalize on their large…

Come July 2018 Chrome will be marking HTTP (Hypertext transfer protocol) sites as ‘not secure’ according to the announcement made…

No one is born knowing how to write great sales copy. Copywriting is a skill that can be learned –…

It's tax season, and if you run a small business or work in its financial department, you'll need to think…

“We should have a higher overall cancel rate.” – Reed Hastings, Co-Founder & CEO Netflix June 2017. While his company…

“What do you mean your parents are coming in two weeks?” Kelly looks at me as though we’ve talked about…

Before the internet, companies built their brands through a top-down approach, with consumers operating as recipients rather than participants. Today's…

Centralize or decentralize your marketing automation? Vast question. Whether you are already present in several countries or you are seeking…

In my experience, many successful CEOs and senior executives dislike the time they have to spend on developing strategy. There…

One in 9.2 quintillion—that’s the odds of filling out a perfect March Madness bracket. But that doesn’t stop the 40…

In recent years, there has been a lot of hype surrounding cryptocurrencies and blockchain applications for business. Blockchain payments have…

How can you effectively implement a contact-only approach to CRM? Ideally, this should start on the very first day you…

Most large organizations have employees hired specifically to worry about things like risk and liability. They’re the ones throwing red…