Jay Leonard

Marketing strategies can run the gamut in the way of details, but there is one thing they all undoubtedly have…

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? If…

How does a POS (Point of Sale) system affect your retail business? If you’re like a lot of shop owners,…

Looking to fund a new project through Kickstarter? Crowdfunding is a great way to get an idea off the ground,…

https://twitter.com/Hyken/status/975024719685718017?ref_src=twsrc%5Etfw That’s a tweet I posted based on an article I wrote not that long ago. Ian Spindley (@IanSpindley) responded…

Although payment options may not be the first thing that comes to mind when you ask about the most important…

There’s been a lot of fear-mongering around GDPR lately. And it’s understandable – there’s no doubt that GDPR can threaten…

“We’d like to offer you the job,” is a loaded statement. When I heard it last spring, I went nuts.…

Did you take the time to develop a realistic marketing budget? When it comes to getting the word out about…

One of Facebook Ad’s biggest attributes (aside from their targeting system) is the ability to generate demand out of nothing.…

There’s nothing worse than retiring from a job but you don’t want to sit in a chair and watch Wheel…

How do you predict whether a content campaign will be worth it? It’s a constant battle: executive leadership and check-signers…

Some of the most famous and most-talked-about logos in the world are famous for their design. Obviously, some companies are…

Millennial workers aren’t lazy or entitled, they just want to feel empowered by their employer in meaningful ways. Like it…

There’s nothing like the lucky break. When it comes, it’s so sweet. I play for the lucky break. In fact,…