Connor Brooke

“Please stay on the line to answer a short, one-question survey at the end of this call.” That’s what I…

In this day and age, consumers expect companies to have blogs. More than that; they are disappointed when a brand…

For manufacturers and distributors, maintaining an accurate inventory is a vital tool for profit and business success. If there’s too…

Nurturing a lead until they become stuck somewhere in the buyer’s journey sounds like a nightmare for any sales or…

As we reported in October 2018, Google is phasing out it’s Social Networking Platform, Google +. Businesses need to understand…

It seems every day a new marketing term is introduced. And, while new terms are continually invented, old ones never…

There are many elements that need to be aligned to make you successful in marketing. From brand strategy and content…

Listicles have received some bad press over the past couple of years, being accused of lacking in substance and being…

Many people think of “outsourcing” and “offshoring” as the same thing. However, outsourcing is a broader term that doesn’t always…

The new trend in businesses and startups is to focus on a virtual office. Companies tout the benefits of having…

Without the right approach, complex content could end up being a lullaby to your audience and a waste of time…

Customer Acquisition or Retention? When it comes to inside sales compensation plans, many companies fall into the trap of focusing…

User-generated content is one social media marketing tactic you don’t want to ignore. Not only is user-generated content free but…

Email marketing has drastically evolved since brands realized its value in the 1990s. For a long time, bulk emails were…

Have you ever wondered how some marketing experts seem to have the magic bullet to drive many sales while you…