Connor Brooke

The rules and trends of marketing are in a state of constant change. Traditional forms of advertising such as radio…

If you were one of the early Facebook adopters, you’ll know that much has changed, growing from a simple page…

The New Year has arrived, bringing a chance to think about career goals. Those looking to start a small business…

When it comes to marketing your business, ensuring that your strategy is relevant to you and the industry in which…

Email remains the highest-performing marketing channel, excelling in ROI, lead generation, and content distribution. With nearly 70% of businesses incorporating…

How are you interacting with your employees today? Are you taking the time to make an authentic connection? Aae you…

CIOs and other IT leaders have their work cut out for them—it’s not easy to strike a balance between maximizing…

Let’s get real: once-transformative technologies that allowed businesses to respond to consumer needs with speed and agility no longer elicit…

What marketing platforms are a must for eCommerce businesses like yours and how much should you expect to budget? We’ve…

Email subject line can be compared to the headline of a daily newspaper or magazine article. Whether someone reads the…

Virtual teams are becoming more common with each passing year. In 2017, a little over 50 percent of professionals reported…

I have frequently stated that one of the leading causes of business failures is poor cash flow management. According to…

It’s the beginning of a new year, which means many of us are making—and often quickly breaking—New Year’s resolutions. The…

Influencer Marketing thrives on context. Sometimes, marketers can get so excited about simply publishing with a great partner that they…

To survive and succeed in a time of rapid digital change, organizations are recognizing that just being “data-driven” will not…