Connor Brooke

In February, Google started testing its new Gallery Ads for search. The goal of this ad format is to enable…

Facebook marketing has never been easy. Competition is always increasing as more businesses focus on the platform, causing ad costs…

Running a business is no joke because there are so many moving pieces going around at all times. And particularly…

Learning from Amazon: data, AI and automation Cast your mind back 20 years (if you are old enough – like…

Some folks say keywords are dead, but boy are they wrong. Keywords are still as relevant as ever, playing a…

You have a mobile app: check! Your Facebook and/or Instagram Business Pages are set up: check! Your Facebook Ads Manager…

Recently, Vox published what has been called an epic takedown of Slack, arguing that the widely used workplace collaboration tool…

Did you know that a welcome email series is one of the most overlooked email automations of small- to medium-sized…

Small businesses around the country face a constant barrage of information, new tactics, the latest strategies, and a whole slew…

Your content strategy leans on several different components—your team, your resources, your bandwidth, your strategy, and, maybe most importantly, the…

What comes to your mind when you read “blockchain”? Bitcoin? Cryptocurrency? Hearing these terms a lot lately? Well, we are…

Turn buyer's remorse into client loyalty by increasing your connection with your customers. Did you ever drive off the car…

With 80% average open rates and 20% click-through rates, it's no secret that Facebook Messenger marketing is a powerhouse tool…

Virtually any company that has a product or service can benefit from developing an audience segmentation strategy geared toward their…

Let’s start with a point that may be obvious but is probably worth clarifying anyway: MSP websites are incredibly valuable…