Connor Brooke

"I'm having technical difficulties," is a phrase with which most professionals are all too familiar. While no IT system is…

We’ve been designing and developing websites for 16+ years. So, naturally, we use a good bit of jargon. Sometimes it’s…

  Since I joined the working world years ago, I’ve tailored the way I describe my job to whoever asks…

Proof of concept and prototyping dominate 3D printing applications in 2019. 80% of enterprises say 3D printing is enabling them…

Organizations have been using leadership assessments to evaluate potential hires and current employees for quite some time. These tests are…

Public relations (PR) and marketing agencies used to be two entirely separate entities and disciplines. However, companies began to recognize…

Every B2B and B2C wants to see insane growth from their marketing efforts. There are many different avenues you can…

In the digital age, ranking in local search results is essential for businesses that want to remain competitive within their…

Imagine: You have been working all day without a break. You finally get off work and realize that you’re so…

Many marketing techniques are focused on increasing the average order value as customers convert on your e-commerce site. Bundling? Free…

Rapid change and technology have made organizational agility an absolute must for businesses in the 21st century. If efficiency was…

I have some insight for you: the purpose of strategic planning is not to make plans. In reality, strategic planning…

Data is at our fingertips – so much data, that as marketers, we both love and sometimes hate, the massive…

B2B marketers face complex challenges every day. They work with diverse teams that combine sales, operations, marketing ops, customer experience,…

Before you start paid social advertising, it's important to have more than just a budget ready—especially if you want your…