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Connor Brooke

Tech Expert
200+ Articles

Latest Articles By Connor Brooke

The Content Promotion Quadrant: A Framework For Measuring Native Advertising Campaigns

Content distribution networks are plagued by the inability to target. In theory, distribution networks make relevant content recommendations based on…

Connor Brooke
May 28, 2015
Business Articles

What Does a Successful Digital Marketing Campaign Look Like?

Digital marketing is a cornerstone of any marketing strategy and with the plethora of devices taking over from TV and…

Connor Brooke
May 28, 2015
Digital Marketing

How Sharp Brands Handle a Corporate Crisis in the Social Media Age

Not every organization will face a crisis. From offensive social media posts to offline crises, such as data breaches, a…

Connor Brooke
May 27, 2015
Business Articles

6 Creative Best Practices for Mobile Page Post Ads

Did you know that nearly 87% of Facebook’s monthly active users visited from mobile devices last quarter? That’s 1.25 billion…

Connor Brooke
May 27, 2015
Online Marketing

Cool Content Ideas for Summer Fun and Increased Engagement

Should Summer Content Be Different Than Regular Content for My Business? Yes, ideally summer content is different than content in…

Connor Brooke
May 27, 2015
Content Marketing

Amazing Benefits of Instagram for Your Business – Part 2

In Part 1 of this series, we covered 6 of the amazing benefits businesses can enjoy from having an active…

Connor Brooke
May 27, 2015
Business Articles

What does Ricky Bobby know about SEO? 31 stats

“If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for…

Connor Brooke
May 26, 2015
Business Articles

Skeeball is This Guy’s Full-Time Job. Here’s What You Can Learn From His Business

Hueskee Lewis and the News. Jamie Skee Curtis. Skeeonardo DiCaprio. What do all these not-quite-right sounding pop culture references have…

Connor Brooke
May 26, 2015
Business Articles

How Much Does Google AdWords Cost?

“How much does Google AdWords cost?” It’s a reasonable question, and one we hear all the time, especially from newcomers…

Connor Brooke
May 26, 2015
Online Marketing

Why You Should Get Serious About Social Media Automation

Don’t you wish you had a few extra hours in your day? Your to do list keeps getting longer and…

Connor Brooke
May 26, 2015
Business Articles

Content Marketing is Hard – 7 Lessons Learned

Content marketing is currently a ‘buzz’ phrase at digital marketing conferences. It is also showing up in recent marketing surveys…

Connor Brooke
May 26, 2015
Content Marketing

Big Data: The Savior of Employee Engagement

Last week, we predicted that Big Data would herald the return of inside sales coaching. Today, we forecast its impact on…

Connor Brooke
May 26, 2015
Big Data

Human-to-Human Marketing: Tapping into the Human Experience with Personalization and Emotion

If you’ve heard of human-to-human marketing in the last year, perhaps you instantly equated it to the standard forms of…

Connor Brooke
May 25, 2015
Marketing

Content Marketing Program Strategies

For content marketing programs to be effective, organizations can deploy a variety of marketing strategies. Regardless of the strategy however,…

Connor Brooke
May 25, 2015
Content Marketing

Lead Generation is Dead

Marketers have been doing lead generation for decades. But they should have killed it a long time ago. Google Ngram,…

Connor Brooke
May 25, 2015
B2B Marketing

Hello Content Marketing, Goodbye Ads…Sort Of

Why are marketers dedicating a higher section of their budgets to developing content marketing? In the new Internet-driven era, marketing…

Connor Brooke
May 25, 2015
Content Marketing

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