Connor Brooke

We all understand that content is key, with search engines and social media shaping the online world. Brands like Red…

According to a 2013 American Express Service study, out of 1,620 consumers, 63 percent said they felt an increase in…

Whether you are a writer or editor, you will want to achieve the best you can with your content. Take…

In your content marketing strategy, you probably realize that high-quality content is important. As a part of that, you probably…

In my previous article, I explored the immediate answer to our brand marketing woes: interactive content. But if history is…

There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring…

I want to help you create more quality content in less time and with less effort.  That is the purpose…

While top-of-the-funnel (TOFU) marketing activity has traditionally been left to our B2C cousins, more and more B2B companies are taking…

Whether you are in the midst of an industrial growth spurt or business startup, situations might arise when you would…

My wife and I started our Internet publishing business 11 years ago with $81. I barely knew how to open…

A consumer’s good experience with one product can cast a positive imageacross your entire brand. Known as the halo effect, it…

It’s one thing for an employee to be respectful of the person in charge simply because he or she is…

“Should we or should we not automate?” It’s a question that B2B organizations across the board are asking. There are…

“Can we talk for a minute?” If you've ever been in a relationship, you know this is going to be…

As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that…