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Connor Brooke

Tech Expert
200+ Articles

Latest Articles By Connor Brooke

3 Best Practices for Creating a Lead-Scoring Matrix

TOFU. MOFU. BOFU. They’re funny-looking acronyms that are fun to say and music to the ears of sales and marketing…

Connor Brooke
May 2, 2014
Marketing

3 Things the Sochi Olympics Taught Us About Managing Creative Teams

As a project, the 2014 Sochi Olympics will forever be overshadowed by one stark image: four rings lit up, one…

Connor Brooke
May 1, 2014
Marketing

Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?

In a recent companywide meeting at Ve Interactive US HQ, we discussed Steve Job’s secrets to great presentations. At the…

Connor Brooke
April 30, 2014
Marketing

Six Differences Between Customer-Focused Companies and Operations-Focused Companies

Better Customer Experience Some companies really understand customer service. They know how to hire for it, train for it and…

Connor Brooke
April 30, 2014
Customer Experience

Top 10 Reasons SEO Companies Fail

New SEO companies seem to come and go like bad TV shows. In this post I'll explain the top 10…

Connor Brooke
April 29, 2014
Business Articles

Do You Have a Digital Marketing Roadmap Like This? [Infographic]

A Digital Marketing road-map makes it easy to plan, implement and measure digital marketing and is the need for every…

Connor Brooke
April 29, 2014
Digital Marketing

How Many Segments Does Caterpillar Have? Buyer Personas Supply the Correct Answer

One of the most important decisions a marketer needs to make is segmentation – how to determine the essential differences…

Connor Brooke
April 29, 2014
Marketing

Choosing the Right Platform for Your Business: Pros and Cons of Four Major Social Media Platforms

You might think there’s a hot new social media platform every few months. After a while they all run together,…

Connor Brooke
April 28, 2014
Business Articles

Reputations, Trolls, and the Internet

Destroying someone’s reputation used to be a full-time job. Without the Internet, it would take months, even years, to destroy…

Connor Brooke
April 25, 2014
Business Articles

Five Steps to Overcome Facebook’s Algorithm Changes

How-to Increase Reach and ROI Facebook’s organic reach is on a steady decline, forcing bloggers, businesses, brands, charities and other…

Connor Brooke
April 25, 2014
Business Articles

How to Reap Revenue from Your Social Media Marketing Campaigns: 3 Case Studies

Today’s social media marketing campaigns have a big job to accomplish for brands. They are a vehicle for consumers to…

Connor Brooke
April 25, 2014
Business Articles

How to Write Strong Paid Search Ad Copy

Your ad copy is a key part of your paid search campaign. Unlike traditional advertising, which can use multiple lines…

Connor Brooke
April 25, 2014
Online Marketing

Five Reasons Your Attitude Is Hurting Your Career

This post is about trying to help you, not about criticizing you. Please consider it in that light. Your attitude…

Connor Brooke
April 24, 2014
Business Articles

The Most Popular Words on Social Media And How to Make the Most of Them [Infographic]

Are you using the right words in your social media updates? Are you making the most of popular words on…

Connor Brooke
April 24, 2014
Infographics

Queen Elsa’s “Frozen” Ice Palace Would Cost Over $7 million

When Disney came out with a quirky new computer-animated movie featuring a neurotic snowman, a clumsy heroine, and catchy tunes,…

Connor Brooke
April 23, 2014
Business Articles

Real Time Marketing: Big Player in Brand Building Exercise

The phrase 'real time marketing' has been embraced and praised by the media, marketing experts, and brand owners. It's seen…

Connor Brooke
April 23, 2014
Digital Marketing

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