Connor Brooke

A “customer” can be defined in different ways, as can a “client.” How do you know when a customer is…

Education is a valuable asset to your resume. Whether it is formal schooling, professional development, or certification programs, it can…

When designing and developing a website, properly measuring a website’s ongoing performance is an important step to ensuring your marketing…

The Periodic Table of Elements, created by Dmitri Mendeleev, is probably the most famous and infographic in history. Since it…

TOFU. MOFU. BOFU. They’re funny-looking acronyms that are fun to say and music to the ears of sales and marketing…

As a project, the 2014 Sochi Olympics will forever be overshadowed by one stark image: four rings lit up, one…

In a recent companywide meeting at Ve Interactive US HQ, we discussed Steve Job’s secrets to great presentations. At the…

Better Customer Experience Some companies really understand customer service. They know how to hire for it, train for it and…

New SEO companies seem to come and go like bad TV shows. In this post I'll explain the top 10…

A Digital Marketing road-map makes it easy to plan, implement and measure digital marketing and is the need for every…

One of the most important decisions a marketer needs to make is segmentation – how to determine the essential differences…

Destroying someone’s reputation used to be a full-time job. Without the Internet, it would take months, even years, to destroy…

Today’s social media marketing campaigns have a big job to accomplish for brands. They are a vehicle for consumers to…

Your ad copy is a key part of your paid search campaign. Unlike traditional advertising, which can use multiple lines…

Are you using the right words in your social media updates? Are you making the most of popular words on…