Connor Brooke

We’ve heard it dozens of times: Not focusing on culture in M&A integration will lead to immanent deal failure. That…

“A picture is worth a thousand words.” Digital advertising is the crux of this adage. Advertisers have a very small…

Employee recognition is one of the most powerful employee engagement and retention tools you have at your disposal. It’s your…

Branding is more than finding a new name or image. It is about developing a compelling promise and making the…

One of the most common questions from new bloggers entering the world of professional blogging is whether to start a…

What do ambitious and successful people always talk about? Their goals. In creating the State of Pipeline Marketing report we…

eBooks have been around for almost 20 years now. However, it wasn’t until the smartphone and mobile revolution that the…

The 34th President of the United States is the subject of today’s post—and in reality, an interesting case study in…

Is email marketing part of your holiday marketing plans? If not, you could be missing out. Here’s why: Last year,…

That the ecosystem of content is built on shifting sands is an understatement. Just the last 30 days saw five…

There’s no clear definition for job satisfaction. When you think about how important employee satisfaction is, the fact that there’s…

The role of the B2B field marketer has undergone a monumental shift—and field marketing content sits at the center of…

Writers know that something happens when you commit to writing daily. The simple act of the practice means you’re exercising…

The Top 5 Marketing Trends That Will Rule 2016 Marketing is always changing and evolving. It's that time of year…

Isn’t it cool how James Bond always gets the bad guy? That’s what happens when you are an elite spy.…