Connor Brooke

Before coming to grips with the more complex definitions of Framing, it should be understood that Framing is perceptual; in…

Next into the tank is Georgia-native umano, a fashion brand, seeking $150,000 for 15 percent. Their "do good" fashion personalizes…

Even though content marketing is touted as an über effective tactic that generates three times as many leads as traditional…

So your organization is ready to jump into the content marketing game. Time to develop some delightful, helpful content, wait…

The best of the best project managers are part people-master and part data-head. At the American Management Association, Tom Kendrick,…

I recently had the privilege to take a short trip to Japan in mid-September with my fiancée. While neither of…

Well done, you have created a great video – it is creative, smart, speaking in the same language as your…

How to Protect Your Work and Avoid Data Failure The saying “always have a backup plan” is never more true…

As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not…

One of the enemies of market research could easily be conventional wisdom. Perception becomes reality often in the public flow,…

This is the third part in our series on SaaS valuations and IPOs. Read the other two posts in the…

Social media marketing is the great equalizer - it allows smaller companies to compete on relatively equal footing as larger…

Put simply, infomercials present an informative broadcast introducing a product or service for sale. Product sales are usually conducted at…

Planning your Instagram posts ahead of time provides more flexibility to brainstorm and create a visual content strategy. We use…

Each year, we review how the landscape has changed over the last twelve months in our year-end social marketing trends…