Connor Brooke

Remember the very first time you picked up a book over 500 pages? It was probably part of a school…

Just as your personal LinkedIn profile page is the primary representation of yourself and your brand, (as you have to…

I’m a huge fan of using personas to help drive strategy and tactics, as you probably know from recent blog…

The excitement for the new Star Wars movie is growing every day. The Force Awakens is coming up fast, and…

I’m not sure if I’ve admitted this here: I’m a total Shark Tank junkie. My husband and I record every…

Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a…

You know the importance of having a strategy for your blogging activities, but do you know how to establish this…

Modern politicians have more in common with marketers than you might think. To survive in the cutthroat world of politics,…

A lack of strategy for how to apply the volumes of omnichannel data collected often prevents companies from reaping the…

As marketers, we strive to differentiate our brands and products, to increase our relevancy and, ultimately, to make our customers’…

The voice of the customer has always been one of the most powerful marketing channels and social media has fundamentally…

Not long ago, I was working with a client to create a design for an event they wanted to promote.…

Solidarity and support in good times and bad In many ways, our personal worlds are shaped by the events that…

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to…

Whenever you set off across new territory you’ll want to consult a map, otherwise you’ll get lost. Stepping forward into…