Connor Brooke

Heat maps are a popular conversion optimization tool, but what good are they really? It’s easy to say that they…

Have you ever noticed that when it comes to consumer behavior, most of the conversation revolves around B2C behaviors rather…

Nobody is perfect, and employees are no exception to the rule, but it can be hard to identify when you…

2016 holds a lot of promise for content marketers. But there are some challenges. Things like content shock and mobile…

A decade ago, personal branding was something that only rock stars like Bono had to worry about. Today, if you're…

It’s every marketer’s dream to create a viral sensation with a website, produce or service, generating an enormous amount of…

I'm going to tell you a secret: I'm a Zumba instructor. That's right, Zumba, the Latin-dance aerobic fitness classes. I…

Writing the perfect email is a tough thing to do. Crafting the perfect email takes time and energy. Choosing the…

After a lot of talk about push notifications and their pros and cons, it's time to shift our attention to…

Communicating with customers in the modern world is something of a double-edged sword. The variety of communication channels makes it…

It’s finally December and you know what that means… it’s officially and socially acceptable to listen to your holiday playlist…

Digital marketing is a multifaceted beast that evolves and gets more complicated every week. With so many different ways to…

Now that you’ve got all your social media set up and you’re tweeting, posting, and pinning your heart out, what…

Everyone has their favorite Google app, and mine is – without a doubt – Google Maps. Sure, Google Now is…

Hostage situations can be pretty hostile and while you may think this type of scene is something that only happens…