Connor Brooke

Apps are as effective as their reach. It’s the cold truth of marketing—no matter the quality of your campaign, it’s…

Almost everywhere you look for business advice these days you will find people telling you that you need to demonstrate…

When I'm not biking, trying new microbrews, Netflixing or sleeping, my life is content creation. I do it every day,…

Aaron Ross (Predictable Revenue) and Jason Lemkin (SaaStr) have helped companies like Salesforce.com and EchoSign achieve record-breaking growth. In their…

Your product is ready. Finally! You have invested time, money and resources. The product has to be a hit, otherwise,…

“The customer experience is the next competitive battleground.” ~ Jerry Gregoire, former CIO of Dell and Pepsi Competition in business…

Inbound marketing is an increasingly popular methodology that yields powerful sales and revenue results—in theory. But for some marketers, the…

What color is your parachute? This must-read book is about figuring out what your passion is, and then finding an…

Social Media is like a Relationship Social media is like having a relationship with your kids. You may not always…

Ad Blocking is A Real Threat to Publishers Online publishers have continued to face quite a bit of trouble in…

The argument suggesting that freelancers should create a personal brand tends to focus on marketing factors. But, a personal brand…

Have you ever really been fully prepared for a Sales Kickoff (SKO)? Ask any sales or marketing exec, and the…

If you keep up with the trends in online customer acquisition then you are probably familiar with the terms inbound…

When asked how to define native advertising, about 49% of one study's respondents replied with a resounding "Ummm..." So you…

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity…