Connor Brooke

Today most marketers are converting less than 1% of all possible leads, because 90% of a buyer’s path to purchase…

Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics…

Google Analytics has changed the way digital marketing is measured. Google Analytics and AdWords are what butter is to bread.…

In this series of blog posts, we're examining the e-commerce conversion funnel from Awareness to Advocacy. Last time we discussed…

Google has officially partnered with Twitter and will begin displaying tweets in the search results. With this partnership, Twitter has…

Let’s face it. We all want more time in our lives. It could be an evening to spend more time…

Generally owners of brick-and-mortar stores do not expect big results from online marketing. Many misunderstand online marketing it as a…

Content marketing is about taking a more structured and tactical approach to your content and making sure that you have…

Communication is the backbone of a successful project. Plenty of projects have failed because there wasn’t enough communication or the…

An open source project is getting significant investment from a major American corporation. Believe it or not Walmart, the mega…

Hot on the heels of their announcement that 2 million businesses are now advertising on Facebook, the social giant released…

Are you playing by the rules with your User-Generated Content? You can assist your clients in connecting with their community…

Gamification is a rising trend in the human resources space. After a Gallup study revealed that 70 percent of American workers are…

The growth of technology has truly been endless. Over the years, we have witnessed progress in every industry thanks to…

You’ve fought hard. You’ve fought hard to get people on your email list. You’ve fought hard to get them to…