Connor Brooke

The title “community manager” can be confusing. For a job position that’s existed for years, it’s still seen as an…

More and more, Identity and Access Management (IAM) professionals are being pulled into projects that go beyond their traditional purview…

It should not come as a surprise that I am a huge proponent of digital marketing across the board. Not…

Since it’s almost Earth Day, it’s a good time to talk about recycling your content on social media. It’s also…

In complex B2B sales, there’s always a competitor in the sales equation. Even if your biggest competitor is “No Decision,”…

I may be a bit biased because I work for an interactive design software company, but it seems like everyone…

Are you missing out on some easy wins with your email marketing? Here’s what we believe are the top opportunities…

“Image is everything,” declared Andre Agassi in a highly successful marketing campaign for Canon in the 1990s. At the time,…

As we finish the first quarter, it’s a great time to assess your marketing performance and plan for the future.…

Content creation in business is a vital part of keeping the business afloat. According to a recent survey nearly 61%…

There are many reasons to get involved in social media advertising for your business. One of the most compelling is…

While shopping from desktops, tablets, or mobile devices is convenient, online shopping can sometimes feel impersonal and dull for customers.…

Recently I’ve been curious about how to maximize team potential. This has led me to work on a module for…

From physical workspace (remote vs. open office plans) to shared values and goals, your workplace is probably comprised of some…

The concept of focusing on customer retention is straightforward: a business can only serve a limited number of customers. However,…