In a modern marketplace, consumers have endless options. Low prices and smart advertising aren’t enough to win their business. It…
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Latest Articles By Connor Brooke
Disney's "Aladdin" is getting the live-action treatment. The 1992 classic is being remade as "Genies," which, according to Inside the…
Some may call email marketing outdated, that it has already been surpassed by better online channels, specifically, social media. Fortunately,…
Even the most skilled and accomplished people can need some help finding motivation now and then. Boosting our motivation is…
In the 80’s people wanted their MTV. Many of us have grown up on short, entertaining videos that capture our…
What do we expect out of a customer service representative? While physical capital refers to physical objects and human capital…
There’s an irony to digital connectivity. On one hand, we need our phones and internet connection to work and remain…
Blogging is an attractive avenue for building your authority, amassing a large audience, and developing your brand. Some bloggers, however,…
No one knows more about ROI than the financial services industry: they spend billions on digital marketing annually, and that…
Recently, I attended an eCommerce marketing meetup. There I met John, owner of an electronics retail business. As we were…
The internet has grown many folds in the last couple of years and today we have almost all kinds of…
The next pair to enter the tank is Craig Beinecke and Adam Cookson of TekDry, seeking $500,000 for five percent…
First into the tank are Florida natives and sisters Rachelle Hyde and Kara Haught of Raising Wild, seeking $100,000 for…
Technical writers are sought after for their ability to take complex ideas and transform them into simple language that anyone…
Email marketing can be very effective. Unlike fliers and other mail, it’s relatively inexpensive and easy to access. But you…
Every company wants to be innovative, but few approach it correctly. Innovation is about so much more than dress codes…