Christa Tuttle, Author at Business2Community - Page 3 of 6

Christa Tuttle

Contributor
91 Articles

Latest Articles By Christa Tuttle

4 Key Design Elements of Corporate Branding

Your company’s design and branding are key components of marketing and play a large part in what customers and prospects…

Christa Tuttle
March 12, 2021
Branding

Lead Generation vs. Lead Nurturing

The line between lead generation and lead nurturing is often blurred. Are they one in the same? In short, no.…

Christa Tuttle
February 26, 2021
Marketing

4 Tips for Efficient and Effective Social Media Marketing

Facebook, Twitter, LinkedIn, Instagram—the number of social media networks in the past few years has increased and will continue to…

Christa Tuttle
February 19, 2021
Digital Marketing

4 Things to Know About B2B Messaging

Between emails, social media, video and online ads, the amount of noise that audiences and your prospects receive is more…

Christa Tuttle
February 11, 2021
B2B Marketing

The 4 Rs of Assessing Marketing Content

Marketing content is perishable. Once published, the world it serves continues to change— sometimes slowly… and sometimes quickly. As this…

Christa Tuttle
February 5, 2021
Content Marketing

Paid Search Basics for B2B Marketers

When it’s developed, monitored and managed properly, paid search can be a critical component of the success of any integrated…

Christa Tuttle
January 30, 2021
B2B Marketing

3 Stages of Creating a Webinar

Virtual events have increased almost 1000% since the beginning of last year. Webinars have become an increasingly popular type of…

Christa Tuttle
January 22, 2021
Strategy

4 Key Areas of Marketing Strategy Development

Having a well-defined strategy and clear objectives for your business is crucial. The overarching business strategy and objectives impact every…

Christa Tuttle
January 17, 2021
Marketing

3 Planning Tools for B2B Marketing Success

Dedicating ample time upfront to effectively plan out the components that will comprise your B2B marketing efforts for a given…

Christa Tuttle
January 11, 2021
B2B Marketing

3 Questions to Answer When Creating Personas for B2B Marketing Campaigns

The growing complexities in B2B marketing have driven successful marketers to take a more detailed look at the characteristics of…

Christa Tuttle
January 5, 2021
B2B Marketing

10 B2B Marketing Tips for Successful Tweets

Social media has become the norm and B2B organizations should be on social media. Developing a social presence can be…

Christa Tuttle
January 1, 2021
Twitter

Metrics for B2B Website, Social Media, and Email Content

Measuring the progress and success of marketing initiatives requires tracking and analyzing the right metrics. For content marketing, these are…

Christa Tuttle
December 11, 2020
B2B Marketing

Improving Lead Scoring for Sales Efforts

One way to ensure that marketing delivers quality leads to sales is to implement a lead scoring methodology. This is…

Christa Tuttle
December 7, 2020
Sales Management

Framework for Conducting a Focus Group

Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people…

Christa Tuttle
November 20, 2020
Strategy

Best Practices: Email Testing

Testing emails allows you to experiment with different email elements to ensure that campaigns yield the best results and derive…

Christa Tuttle
November 13, 2020
Email Marketing

Metrics for a Product Launch

A component that can be overlooked in product launch planning and execution is establishing the metrics that you and your…

Christa Tuttle
November 9, 2020
Product Management

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