by Christa Tuttle - The shift to primarily virtual events and interactions has brought both challenges and successes to organizations. With virtual becoming the…
by Christa Tuttle - Your company’s design and branding are key components of marketing and play a large part in what customers and prospects…
by Christa Tuttle - The line between lead generation and lead nurturing is often blurred. Are they one in the same? In short, no.…
by Christa Tuttle - Facebook, Twitter, LinkedIn, Instagram—the number of social media networks in the past few years has increased and will continue to…
by Christa Tuttle - Between emails, social media, video and online ads, the amount of noise that audiences and your prospects receive is more…
by Christa Tuttle - Marketing content is perishable. Once published, the world it serves continues to change— sometimes slowly… and sometimes quickly. As this…
by Christa Tuttle - When it’s developed, monitored and managed properly, paid search can be a critical component of the success of any integrated…
by Christa Tuttle - Virtual events have increased almost 1000% since the beginning of last year. Webinars have become an increasingly popular type of…
by Christa Tuttle - Having a well-defined strategy and clear objectives for your business is crucial. The overarching business strategy and objectives impact every…
by Christa Tuttle - Dedicating ample time upfront to effectively plan out the components that will comprise your B2B marketing efforts for a given…
by Christa Tuttle - The growing complexities in B2B marketing have driven successful marketers to take a more detailed look at the characteristics of…
by Christa Tuttle - Social media has become the norm and B2B organizations should be on social media. Developing a social presence can be…
by Christa Tuttle - Measuring the progress and success of marketing initiatives requires tracking and analyzing the right metrics. For content marketing, these are…
by Christa Tuttle - One way to ensure that marketing delivers quality leads to sales is to implement a lead scoring methodology. This is…
by Christa Tuttle - Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people…
by Christa Tuttle - Testing emails allows you to experiment with different email elements to ensure that campaigns yield the best results and derive…
by Christa Tuttle - A component that can be overlooked in product launch planning and execution is establishing the metrics that you and your…
by Christa Tuttle - Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3%…
by Christa Tuttle - Building your brand and promoting it to your audience can prove challenging and might be one of the least quantifiable…
by Christa Tuttle - An email newsletter is a valuable tool to stay in touch with clients and establish yourself as a reliable resource…
by Christa Tuttle - With professionalism at the core of LinkedIn’s brand identity — “Manage your professional identity. Build and engage with your professional…
by Christa Tuttle - Surveys are a powerful tool for transforming business practices to better satisfy both clients and coworkers. For a B2B organization,…
by Christa Tuttle - A product launch is an exciting milestone for any company, the beginning of new opportunities and possibilities. While exciting, product…
by Christa Tuttle - Everyone understands that content is king, but in reality, content is only king if it’s relevant. When someone visits your…
by Christa Tuttle - When it comes to search engine optimization (SEO), it can often feel like you are taking on an almost insurmountable…
by Christa Tuttle - Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation,…
by Christa Tuttle - In times of crisis, something as instant and influential as social media can become an essential tool for providing buyers,…
by Christa Tuttle - The basic concept of marketing has not changed much since its inception during the industrial revolution but how we market…
by Christa Tuttle - If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a…
by Christa Tuttle - Most of us practice some sort of annual-cleaning ritual. We reorganize by cleaning out closets, drawers and garages to bring…
by Christa Tuttle - You just launched a killer new mobile app. Your startup secured an initial round of funding. The company won a…
by Christa Tuttle - In a previous Four Questions Answered, we asked Launch Marketing executive team members top-of-mind questions about executing a successful go-to-market…
Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve