Ashley Sefferman, Author at Business2Community - Page 2 of 2

Ashley Sefferman

Contributor
30 Articles

Latest Articles By Ashley Sefferman

Q&A with Digital Transformation Experts: Liz Jensen from Visa

As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital…

Ashley Sefferman
November 19, 2020
Expert Interviews

Customer Loyalty: How Mobile Has Transformed Loyal Customers

Mobile apps have completely changed the way rewards programs work to drive customer loyalty. They’re easy to use, completely customizable,…

Ashley Sefferman
November 6, 2020
Loyalty Marketing

3 App Store Optimization Tools to Adopt in 2021

Both downloads and engagement are equally in-focus for winning mobile apps. We talk a lot about how listening to and…

Ashley Sefferman
October 30, 2020
Mobile & Apps

5 Mobile Survey Questions to Help Understand Customer Sentiment

Surveying your mobile customers is a great way to find out more about who they are, what drives them back…

Ashley Sefferman
October 16, 2020
Customer Experience

Google Play In-app Ratings and Reviews API Changes: What’s New and How to Adapt Your Strategy

Google recently announced big changes to its Play Store in-app review API. The changes will have a sweeping impact on…

Ashley Sefferman
October 11, 2020
Mobile & Apps

Take a Mobile-First Approach to Digital Transformation

Digital transformation was recently a buzzword used during C-level business discussions. Planning a company’s digital future is part of the…

Ashley Sefferman
September 4, 2020
Business Innovation

How to Calculate Customer Churn Rate

Converting customers into fans is one of your greatest opportunities for reducing churn, but consumers have no shortage of options…

Ashley Sefferman
July 13, 2020
Customer Experience

5 Ways Product Managers Can Prioritize Mobile Customers

A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve…

Ashley Sefferman
June 30, 2020
Product Management

App Store Ratings and Reviews: What Causes Differences Between iOS and Android?

Consumers are skeptical of digital marketing, and peer recommendations in the form of app store ratings and reviews stand alone…

Ashley Sefferman
June 15, 2020
Mobile & Apps

How to Measure Mobile Customer Sentiment: 2020 Benchmarks

Today’s marketers and product managers have the power to reveal new fans, at-risk consumers, and shifts in emotion from customer…

Ashley Sefferman
April 12, 2020
Customer Experience

To Connect with Digital Customers, Brands Must Listen First

As the majority of our communication channels switch to digital, listening to consumers first has never been more crucial. Amid…

Ashley Sefferman
March 31, 2020
Customer Experience

How to Boost Consumer Happiness in Your Finance App

In a vast sea of apps, positive customer sentiment is the moon our mobile products orbit around. But disparity in…

Ashley Sefferman
March 16, 2020
Customer Experience

Voice of the Customer Technology Buying: Turn Fear Into Power

In Gartner’s November 2019 “Accelerate Buying Decisions” article, analysts make an important distinction: “Technology buying is typically an act of…

Ashley Sefferman
February 4, 2020
Customer Experience

How Customer Emotion Impacts Customer Sentiment

Experts suggest understanding customer emotion and customer sentiment is the key to unlocking customer experience over the next decade. Forrester…

Ashley Sefferman
January 27, 2020
Consumer Marketing

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