The days of measuring an app’s success by downloads and ratings are long behind us. Instead, here are five meaningful…
Digital Marketing
Latest Articles By Ashley Sefferman
Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs…
Ashley Sefferman
August 3, 2021
Product Management
What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a…
Ashley Sefferman
July 16, 2021
Product Management
Product teams deliver value through collaborating to solve problems. Even if a remote-first approach isn’t the primary goal, for most…
Ashley Sefferman
June 19, 2021
Strategy
First and third-party data collection are the hot topic for digital marketers right now. Between Apple’s recent tracking changes in…
Ashley Sefferman
June 1, 2021
Customer Experience
Looking to launch a customer loyalty program this year? Read on for an overview of what a loyalty program does,…
Ashley Sefferman
May 5, 2021
Loyalty Marketing
Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense…
Ashley Sefferman
April 30, 2021
Strategy
Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted…
Ashley Sefferman
April 20, 2021
Mobile & Apps
Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes,…
Ashley Sefferman
April 13, 2021
Mobile & Apps
Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. While companies took varied approaches to…
Ashley Sefferman
March 29, 2021
Mobile & Apps
Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional…
Ashley Sefferman
January 28, 2021
Customer Experience
Almost everything in our digital world was questioned, if not flipped upside down, this past year. What hasn’t changed is…
Ashley Sefferman
December 5, 2020
Digital Marketing
Earlier this month, McDonald’s announced their “Accelerating the Arches” growth strategy with three core focuses: digital, delivery, and drive thru.…
Ashley Sefferman
December 3, 2020
Mobile & Apps
As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital…
Ashley Sefferman
November 25, 2020
Expert Interviews
As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital…
Ashley Sefferman
November 24, 2020
Expert Interviews
As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital…
Ashley Sefferman
November 23, 2020
Expert Interviews