Ashley Sefferman, Author at Business2Community

Ashley Sefferman

Contributor
30 Articles

Latest Articles By Ashley Sefferman

Product Feedback: What It Is, Why It Matters, and 7 Steps to Success

Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs…

Ashley Sefferman
August 3, 2021
Product Management

The 5 Mobile Marketing Metrics That Matter Most

The days of measuring an app’s success by downloads and ratings are long behind us. Instead, here are five meaningful…

Ashley Sefferman
July 23, 2021
Digital Marketing

6 Ways to Improve Your Product Experience

What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a…

Ashley Sefferman
July 16, 2021
Product Management

7 Collaboration Tips for Remote Product Teams

Product teams deliver value through collaborating to solve problems. Even if a remote-first approach isn’t the primary goal, for most…

Ashley Sefferman
June 19, 2021
Strategy

The Value of First-Party Data in Customer Experience

First and third-party data collection are the hot topic for digital marketers right now. Between Apple’s recent tracking changes in…

Ashley Sefferman
June 1, 2021
Customer Experience

6 Steps to a Successful Customer Loyalty Program

Looking to launch a customer loyalty program this year? Read on for an overview of what a loyalty program does,…

Ashley Sefferman
May 5, 2021
Loyalty Marketing

Engagement Benchmarks for Business Services Apps

Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense…

Ashley Sefferman
April 30, 2021
Strategy

2021 Engagement Benchmarks for Media Apps

Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted…

Ashley Sefferman
April 20, 2021
Mobile & Apps

Finance Apps: Benchmarks for Success in 2021

Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes,…

Ashley Sefferman
April 13, 2021
Mobile & Apps

2021 App Retention Benchmarks

Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. While companies took varied approaches to…

Ashley Sefferman
March 29, 2021
Mobile & Apps

5 Ways to Meet Customers Where They Are

Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional…

Ashley Sefferman
January 28, 2021
Customer Experience

6 Essential Mobile Marketing Metrics

Almost everything in our digital world was questioned, if not flipped upside down, this past year. What hasn’t changed is…

Ashley Sefferman
December 5, 2020
Digital Marketing

5 QSR App Trends to Watch in 2021

Earlier this month, McDonald’s announced their “Accelerating the Arches” growth strategy with three core focuses: digital, delivery, and drive thru.…

Ashley Sefferman
December 3, 2020
Mobile & Apps

Q&A with Digital Transformation Experts: Igal Stolpner from Investing.com

As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital…

Ashley Sefferman
November 25, 2020
Expert Interviews

Q&A with Digital Transformation Experts: Lauren Chan Lee, Product Management Leader, Formerly Care.com

As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital…

Ashley Sefferman
November 24, 2020
Expert Interviews

Q&A with Digital Transformation Experts: Josh Fischer from Spotify

As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital…

Ashley Sefferman
November 23, 2020
Expert Interviews

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