by Ashley Sefferman - Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs…
by Ashley Sefferman - The days of measuring an app’s success by downloads and ratings are long behind us. Instead, here are five meaningful…
by Ashley Sefferman - What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a…
by Ashley Sefferman - Product teams deliver value through collaborating to solve problems. Even if a remote-first approach isn’t the primary goal, for most…
by Ashley Sefferman - First and third-party data collection are the hot topic for digital marketers right now. Between Apple’s recent tracking changes in…
by Ashley Sefferman - Looking to launch a customer loyalty program this year? Read on for an overview of what a loyalty program does,…
by Ashley Sefferman - Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense…
by Ashley Sefferman - Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted…
by Ashley Sefferman - Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes,…
by Ashley Sefferman - Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. While companies took varied approaches to…
by Ashley Sefferman - Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional…
by Ashley Sefferman - Almost everything in our digital world was questioned, if not flipped upside down, this past year. What hasn’t changed is…
by Ashley Sefferman - Earlier this month, McDonald’s announced their “Accelerating the Arches” growth strategy with three core focuses: digital, delivery, and drive thru.…
by Ashley Sefferman - As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital…
by Ashley Sefferman - Mobile apps have completely changed the way rewards programs work to drive customer loyalty. They’re easy to use, completely customizable,…
by Ashley Sefferman - Both downloads and engagement are equally in-focus for winning mobile apps. We talk a lot about how listening to and…
by Ashley Sefferman - Surveying your mobile customers is a great way to find out more about who they are, what drives them back…
by Ashley Sefferman - Google recently announced big changes to its Play Store in-app review API. The changes will have a sweeping impact on…
by Ashley Sefferman - Digital transformation was recently a buzzword used during C-level business discussions. Planning a company’s digital future is part of the…
by Ashley Sefferman - Converting customers into fans is one of your greatest opportunities for reducing churn, but consumers have no shortage of options…
by Ashley Sefferman - A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve…
by Ashley Sefferman - Consumers are skeptical of digital marketing, and peer recommendations in the form of app store ratings and reviews stand alone…
by Ashley Sefferman - Today’s marketers and product managers have the power to reveal new fans, at-risk consumers, and shifts in emotion from customer…
by Ashley Sefferman - As the majority of our communication channels switch to digital, listening to consumers first has never been more crucial. Amid…
by Ashley Sefferman - In a vast sea of apps, positive customer sentiment is the moon our mobile products orbit around. But disparity in…
by Ashley Sefferman - In Gartner’s November 2019 “Accelerate Buying Decisions” article, analysts make an important distinction: “Technology buying is typically an act of…
by Ashley Sefferman - Experts suggest understanding customer emotion and customer sentiment is the key to unlocking customer experience over the next decade. Forrester…
by Ashley Sefferman - Across all industries, product managers and marketers feel overwhelmed by the idea of acting on customer feedback because they aren’t…
by Ashley Sefferman - Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a customer experience…
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