Alan Draper

There has been a major shift in the B2B buying process. Social media has become a key component of buyer…

Admit it. You’d love to have an army of eager, passionate customers. The kind that tells anyone and everyone they…

How are your email marketing campaigns doing? Are you seeing the results you seek, or could they use improvement? These…

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the…

The final couple to dance in the first round is Heather Morris and Maks Chmerkovskiy (back from his calf injury),…

You’ve all heard that the money is in the list. And that’s all fine and good, but the hard part…

Managing social media for a small business is a unique and sometimes overwhelming challenge for so many entrepreneurs and marketers.…

Fixing A Sour Stomach A while ago, I gave up coffee. The reason I gave up coffee is I was…

What makes top cloud-based services like Gmail so attractive for businesses today? Sure, everyone is obsessed with "the cloud”, but…

If you’re already using an Account Based Everything approach, you know it’s critical that your sales and marketing outreach is…

Blogging can be a rewarding hobby, a fun passion project and a great place to share your most pressing thoughts…

A common impulse of organizations that have migrated or are migrating to the cloud is to separate their new cloud…

Facebook lead ads are an exciting addition to the Facebook advertising suite since they focus entirely on lead generation. Essentially,…

All businesses need to get serious about Facebook if they haven't already. This is even more important now, thanks to…

How A Google Algorithm Works Over the course of Google’s long (in internet years) history, there have been many developments…