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Latest Articles By Alan Draper
Direct mail brochures offer a host of marketing benefits that extend well beyond your client’s mailbox. As the most effective…
Alan Draper
April 7, 2017
Marketing
According to Gartner, we should expect to continue seeing a surge in mobile traffic over the coming years. TechCrunch further…
Alan Draper
April 7, 2017
Infographics
New York Times Issues Correction After Accidentally Referring to Ivanka Trump As Donald Trump’s Wife
Don't be surprised if you see President Donald Trump tweeting about the "failing" New York Times again based on a…
Alan Draper
April 6, 2017
Business Articles
Each company may take a different approach to lead generation, but they all have the same goal in mind. No…
Alan Draper
April 6, 2017
B2B Marketing
Proving to your client that the benefits of a content marketing budget are worth the cost doesn't have to be…
Alan Draper
April 5, 2017
Content Marketing
Let’s say your sales team closes a huge deal. Then one year later, that client decides not to renew. What…
Alan Draper
April 5, 2017
Business Articles
Having multiple clients as a freelancer is a double-edged sword. While it’s good for the growth of your personal brand…
Alan Draper
April 5, 2017
Business Articles
Those who follow proximity technologies will have noticed a recent resurgence of QR codes, the matrix barcodes invented in 1994…
Alan Draper
April 5, 2017
Customer Experience
Over 50 million businesses use Facebook Business Pages, and 2 million of those businesses also benefit from using Facebook as…
Alan Draper
April 4, 2017
Business Articles
Lead generation is one of the most important undertakings for a company or marketing team. Qualified leads are the foundation…
Alan Draper
April 3, 2017
Business Articles
Like it or not, your customers have the power in your relationship with them. Not only do they make the…
Alan Draper
April 3, 2017
Consumer Marketing
It takes a lot of time and effort to create an engaging white paper. Here’s how to maximize your investment,…
Alan Draper
April 3, 2017
Business Articles
The world as we live in it today is not the same as it was even ten years ago. We’ve…
Alan Draper
April 2, 2017
Marketing
Numerous updates to Google's algorithm and shifts in SEO ranking factors clearly show how advanced the search engine has become…
Alan Draper
April 1, 2017
Infographics
Amazon is one of the most innovative companies on the planet – launching successful, bold new products and services on…
Alan Draper
April 1, 2017
Business Articles