Alan Draper

Business growth isn’t always about seeking bigger profits. Sometimes, you need to focus on strategies that improve the efficiency of…

Relationships are the beating heart of every facet of business. While it’s trendy to talk about the need to humanize…

Stories are powerful. I keep beating that drum because it’s true, and also because I hope the skeptical will see…

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs…

The Resume, Curriculum Vitae or CV presents itself as a true professional identity card. It allows you to meet in…

If you invest in online ads, chances are some of them have been automatically hidden from your target audience by…

Let’s talk about the interview process for a minute. A recruiter scours the internet for the right candidates. They call…

Whether you’re building a breaking news publication, starting a viral news portal, or developing a brand-sponsored content hub, the costs…

You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation…

No one likes stale bread, beer, or apps. While the first two are easily fixed, refreshing your company’s mobile app…

Maybe you forgot… but there was almost certainly a time when you were thrilled to download Evernote. (“You mean I…

From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves through viral trends on social…

For the past 20 years, Rohith Bhat has stood at the forefront of the highly competitive world of product and…

Wouldn’t you love it if people could search for your products in Google and buy them right then and there?…

Quick! Grab a magnifying glass and let’s dive into ChiefMartec’s 2017 Marketing Technology Supergraphic. Scott Brinker’s yearly martech landscape expanded…