Alan Draper

Brands and small businesses invest time and money into content creation because they know that it has myriad benefits—including increased…

Next up is Derrek Burr of Kwik Hang, seeking $80,000 for 20 percent equity. Latest Update: Where is Kwik Hang…

Tom Peters famously wrote about "the brand called you" back in 1997 before everyone had the Internet in their pocket…

When it comes to eCommerce, we all share the same goal: Increase sales without increasing advertising costs. It’s a simple…

When it comes to praise, we’re all guilty of being stingy. Not generally in life, but at the workplace we…

The staff turnover is one of the biggest problems that contact centers face today. It has a huge impact on…

With B2B buyers nearly 60% through the sales cycle before contacting a supplier and engineers investing the equivalent of more…

Gathering marketing analytics and trend data is a pretty basic skill that all marketers should have. Standing out from the…

You wouldn’t start a 5-mile run without warming up your muscles, investing in supportive shoes, and filling up a water…

The new LinkedIn has rolled out and people are starting to take notice. The folks who used to log on…

First into the tank is Makenzie Marzluff of Delighted by Hummus, seeking $600,000 for 12 percent equity. Delighted by Hummus:…

The world of business is undergoing massive transformations. Being a business graduate, I was used to studying about companies that…

As a data minded, marketing professional I’ve come across a very important marketing principle in my travels across the B2B…

Securing an investment from an angel fund or a VC business can be a vicious cycle. Investors love businesses that…

Give me what I want, or else. Customers expect you to give them what they want. They expect you to…