Alan Draper

You’ve probably seen these stats by now — up to 90% of the content that marketing creates is never used…

Twitter offers brands a great opportunity to reach and engage with a large audience and increase brand popularity. When it…

Every small business relies on email lists to find new customers and to sell to the already existing ones. They…

In almost every industry, referrals are the gold standard of customer acquisition. Research has repeatedly shown that referred leads close…

Local SEO competition is heating up. 2018 is the year for you to really raise your local SEO game to…

As interest in paid advertising continues to rise, so does the hesitation to get involved in a marketing technique that…

Mistakes happen. We live in a busy, noisy world where things are bound to slip through the cracks and mistakes…

The number one thing to understand when looking at new ways to be productive is that no two people operate…

There are hidden codes that we don’t notice. They make life easy. Built into the platforms and apps that control…

While many firms are already investing in content marketing, the latest research continues to underscore the importance of strong thought…

  Today, your marketing team stands with a wealth of assets; from social media accounts to e-books there are many…

Leads might look similar on the surface, but they can vary tremendously. CRM software tells you what you need to…

Do you have hundreds of LinkedIn connections? Maybe just over 100? Whatever category you fit into, it’s important to ask…

In 2020, AI will become a positive net job motivator, creating 2.3M jobs while eliminating only 1.8M jobs. By 2020,…

SMS and MMS messages are very outdated compared to today’s alternative, digital messaging platforms, yet 15,220,700 texts are sent every…