Alan Draper

Entrepreneurs are a special breed of people, and even more special are the young people who decide from a very…

Project management proficiency is the cornerstone of any successful business. Those that cannot efficiently bring projects to completion will eventually…

I’ve been on a soapbox recently when it comes to social media. Why? It’s a topic I’m very passionate about,…

Do you shudder when you see the phrase “develop your yearly marketing strategy”? These often lengthy and seemingly tedious documents…

Nearly half of all the U.S. states were informed by the DHS (Department of Homeland Security) last September 22 that…

As a small business owner, it can be difficult to relinquish control on any aspect of your business, never mind…

We often think of one type of intelligence when we talk about “smarts.” However, book learning isn’t everything. Being smart…

This is a classic question in the world of content marketing. There are different opinions on the matter, with some…

When we begin working with a business owner to strengthen their online presence and expand their reach, we will encourage…

I have a love/hate relationship with buyer personas. For starters, the term “buyer” persona already puts the focus on a…

As a Millennial who tries to break the lazy and entitled stereotype (especially in my marketing job at SnapApp), I…

Terrell Owens and Cheryl Burke dance next, performing a foxtrot to “Pillow Talk” by Zayn Malik. Owens becomes frustrated, explaining…

As consumers, we've become lazy. Because we have a mound of technology at our fingertips, we automatically opt for the…

Did you know that the World Wide Web is already 27 years old? Wow, that's ancient. Like many 27-year-olds, the…

Chatbots have made life easier for people. With their design, they can help us with nearly everything. It wouldn't be…