Alan Draper

Customers generally come to your e-commerce store because they are thinking of buying from you. Yet we all know that…

Welcome 2018! What do you have in store for us? Did you know that eCommerce is growing 23% year-over-year, and…

Whether you call them ‘power users,’ ‘VIPs,’ or ‘whales,’ a small percentage of an app’s users are responsible for most…

Cultural integration is key to digital transformation efforts. Lack of cultural integration is a pervasive issue for consulting firms on…

How well do you understand your buyer personas? Do you know their needs and challenges—and why they choose to buy…

When you’ve been in the digital marketing space for more than 12 years, you see a lot of trends come…

It’s not easy being part of a digital agency. A lot of the hard work is in the sales presentation…

The difference between an uncomfortable silence, a pregnant pause, and the ability to sit comfortable in silence with someone -…

Whether we like it or not, most business professionals rely heavily on the Internet to complete their tasks. Take a…

Last into the tank is David Zamarin of DetraPel, seeking $200,000 for 20 percent equity. DetraPel Company Overview DetraPel is…

Happy 2018! As we move into the new year, it is time to think of new methods and strategies to…

There is so much energy around the concept of disruption—it’s quite disrupting. It’s not a new concept. It’s been around…

If you have a website, you’ve probably heard of SSL certificates, but are you actually aware of what they are…

No matter what you think about the ongoing Brexit talks, it's clear that the situation is causing uncertainty for UK…

Most businesses understand, or somewhat understand, that customer relationship management (CRM) is a way of archiving and organizing customer data…