Alan Draper

Today, I am about to cover 3 easy-to-follow SEO techniques you can implement right away. Techniques that you might or…

You're insanely swamped. And, of course, that's when the phone rings. So you ignore it. They'll call back, you think.…

Negative feedback on eBay is like a black mark on a seller’s status—and knowing whether and how to respond to…

There are many ways to keep in touch with your team at work: text, email, collaboration tools, a paper airplane…

It’s a new year and by now you should have completed your 2018 marketing strategy. If you’re ducking down in…

The advertising industry is changing. The seemingly immutable role of the ad agency is, arguably, in a process of flux…

An important focus for B2B companies today is providing their customers with experiences similar to those of B2C companies. This…

Over the last decade, marketing has shifted from a relatively creative profession to a data-driven one. Whether we’re talking how…

Mobile apps are so common now that it's estimated there are 493 million mobile app downloads every day. But the…

It wasn’t so long ago that industries like hospitality and business services were disrupted by new technology. Companies like Uber…

More than 260 billion emails are sent around the world every single day. So how do you make sure your…

Creating a smooth customer journey is essential for driving repeat sales. Every touchpoint and user experience should be perfect. They…

To improve customer service response times and cut costs, 32 percent of organizations plan to shift customer service from live…

Hiring the right employee is one of the most important things a business can do. It’s tough to find the…

It is estimated that over 8,600 brick-and-mortar stores will have closed their doors in 2017. These dismaying numbers surpass 2008,…