Alan Draper

Conflict is a natural part of working in teams. But not a fun one. As a leader, it’s your job…

Conversion optimization is such a big topic in digital marketing today and for good reason. A well executed conversion rate…

Congratulations. You have just achieved the first milestone- a few thousand downloads of your mobile app! Now, it’s time to…

Earlier this week we wrote about scale. Specifically, we wrote about scaling those marketing programs that you know are working.…

Have you ever dealt with an overhyped salesperson that made you feel like they were a car salesman? I know…

In this day and age, running your own business can be incredibly profitable. Nevertheless, it comes with a wealth of…

Feedback is a skill! All great performance is shaped by good feedback, but how we deliver that feedback may impact…

We’ve all seen the TV commercials for those easy-to-build websites. It’s simple and can be done in under an hour…

In 2018, no one can deny the power of video marketing. It’s everywhere you look, and that’s the point. It’s…

Did you know that small businesses should allocate about 8% of their revenues to marketing? That’s right, according to the…

It may not feel like spring just yet (especially if you’re based in the northeast U.S.), but it’s still a…

In the past, cold calling was the primary (and, usually, only) strategy that a salesperson could utilize to generate leads.…

The way people interact online is shifting, with more conversation happening in closed groups than ever before. As a modern…

When your business uses SMS messaging services, you reach thousands of clients instantly. Read here to learn how to write…

Hey, it’s me again… your loyal user. Have we met? Do you know anything about me? No? Well, if you…