Alan Draper

We’ve written about marketing to moms and dads before. It’s an important topic as the parenting and baby market will…

We often hear people talking about social proof, but why is it so important? The good news is that to…

Deciding how much of your product roadmap - if any - to show your customers can be an area of…

Obviously, when you own and run a business you want to make the most money possible. To do that you…

As I marketer, I understand the value of user-generated content (UGC). Free content, customer engagement, access to other peoples’ followers,…

Is your business moving into new markets around the world? Are you localizing your website and content so that it…

Ariana Grande is back with an all-new single. The singer dropped her upbeat song "No Tears Left To Cry" on…

What is Application Containerization? Application containerization is more than just a new buzz-word in cloud computing; it is changing the…

The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all…

You probably text your friends and family, but have you thought about sending text messages to your customers? If you…

Last month was Women’s History Month, a time to recognize the important achievements and contributions women have made to our…

No matter who you are and what you do you will experience stress at some point in your life. Unfortunately,…

I have children, so my “vacation” plans are typically driven by their needs. Is there a place to burn off…

Shopping habits have changed significantly, with many consumers now doing part or all of their shopping online. In fact, 73…

If you're a project manager, developing and adopting project management best practices is likely one of your top priorities. This…