Alan Draper

Virtual assistants like Siri, Cortana, Alexa and Google Assistant are becoming common by the day. The number of people using…

Since it's my 20th anniversary in business, I'm posting throughout the year findings and insights I've gleaned from my 20…

I often get asked about my “marketing secrets” and how my audience are so engaged with me on a regular…

Video helps draw in customers and increases engagement, but can be overwhelming with details to keep in mind, especially when…

Communication is key to a business running smoothly. You need to be able to communicate with your employees, vendors, investors,…

If you’re like me and have spent your career in startups, your phone and computer are likely your work devices…

Being a business owner demands a diversity of different responsibilities. You’ll wear an HR hat when hiring and managing employees.…

Finding good employees isn't as straightforward as many business owners wish it were. Still, there's a large pool of young…

https://www.youtube.com/watch?v=znzjS8Xg3nc General Data Protection Regulation (GDPR) is the beast of all beasts when it comes to data security and compliance.…

The ultimate goal of digital marketing is personalization: providing the most relevant content to specific users at the right moment…

Any time a customer interacts with your brand is a touchpoint. These include face to face contact with people representing…

The General Data Protection Regulation (GDPR) is the MacDaddy of compliance regulations that revolves around businesses protecting personal data AND…

Running a successful business begins with good planning and control. These tasks are often referred to as performance management, and…

If your social media marketing results are anything less than expected, it could be because of several reasons. Even the…

What if you knew that 73% of consumers would purchase a product if they were shown how it works? That…