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Alan Draper

Cryptocurrency Analyst
200+ Articles

Latest Articles By Alan Draper

What Do Your Employee Benefits Say About Your Company Culture?

Once upon a time, the employee benefits package was (more or less) standardized. Employees were given a base salary, typically…

Alan Draper
June 5, 2018
Business Articles

Ariana Grande Stars On the Cover of British Vogue’s July Issue [Social Media Reactions]

Ariana Grande is letting her hair down on the new cover of British Vogue. The "No Tears Left To Cry"…

Alan Draper
June 5, 2018
Business Articles

A Side-By-Side Comparison of the Different Types of Search Engine Marketing

Pay-Per-Click (PPC), Local and Organic SEO There are three main types of search engine marketing (SEM), all aimed at helping…

Alan Draper
June 5, 2018
Business Articles

How Businesses Can Personalize the Customer Experience with Messaging Apps

Remember when social media became a thing? The various platforms acted as windows into the lives of our friends, family…

Alan Draper
June 1, 2018
Customer Experience

Shark Tank Update: Grypmat (Q&A with the Founder)

Grypmat on Shark Tank: A Quick Recap Grypmat is a rubber mat that keeps tools organized and within reach. The…

Alan Draper
June 1, 2018
Business Articles

The Ultimate Guide to Instagram Live

First came Instagram Stories — then came Instagram Live. It’s no secret that live video took the world by storm…

Alan Draper
June 1, 2018
Business Articles

Content Types: Infographics

Data is persuasive stuff. It lends authority to the marketing content you write, increases your (and your company’s) credibility as…

Alan Draper
June 1, 2018
Infographics

What Drives the Automotive Aftermarket’s Online Shoppers

E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age…

Alan Draper
May 31, 2018
Automotive

3 Email Marketing Tips to Boost Father’s Day Sales

With Father’s Day right around the corner, it’s about time you start thinking about what you’re going to do in…

Alan Draper
May 31, 2018
Email Marketing

3 Ways Bad Customer Reviews Can Crush Your Local SEO and Sales

There it is again. Another notification from Yelp that someone’s left you a review. At this point, you dread even…

Alan Draper
May 31, 2018
Business Articles

Are You Posting Too Much on Social Media?

A B2B technology client had a content calendar that showed what content assets were either in production or were slated…

Alan Draper
May 31, 2018
Business Articles

Coworking: The Benefits of Sharing Your Workplace With Other Businesses

Coworking spaces have typically been seen as casual, café-style areas for collaboration—mostly for freelancers seeking a reason to leave home!…

Alan Draper
May 30, 2018
Business Innovation

3 Data Migration Challenges (And The Techniques To Solve Them)

Transferring data from one software system to another is often difficult. However, when it involves content management and you’re moving…

Alan Draper
May 29, 2018
Business Intelligence

What Consumers Expect From You Today – Humanizing Digital 2020

Today’s consumers suffer from choice overload. They expect interactive purchase decision support and recommendations from brands and retailers, says report.…

Alan Draper
May 29, 2018
Consumer Marketing

Advertising Basic: What are DSPs, SSPs, and DMPs?

If you’ve been noticing your advertising campaigns not quite cutting it, especially on the Google Display Network, then you might…

Alan Draper
May 29, 2018
Marketing

How to Perfect the Core Competencies Section on Your Resume

Often, hiring managers and recruiters receive dozens, if not hundreds of job applications for a single open position. They hardly…

Alan Draper
May 28, 2018
Business Articles

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