Earlier this year, a new report showed that 8% of Americans are invested in cryptocurrency. This may not sound like…
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Latest Articles By Alan Draper
One of the central parts of any business is customer service, and more and more companies are taking steps to…
Alan Draper
June 13, 2018
Infographics
“The Profit” is back tonight! This week, Marcus Lemonis travels to Seal Beach, California to help Tankfarm & Co., a…
Alan Draper
June 12, 2018
Business Articles
It’s coming: the summer sales slump. When everyone’s hearts turn toward vacation and a much-needed break, it can get very…
Alan Draper
June 12, 2018
Business Articles
When working with a tight budget, it’s easy to assume your dollars will stretch further with overseas talent. But more…
Alan Draper
June 11, 2018
Business Articles
Search engine optimization (SEO) is a constantly evolving subject matter that even the most-seasoned digital marketing professionals struggle to entirely…
Alan Draper
June 11, 2018
Business Articles
I loved the film, Three Billboards Outside Ebbing, Missouri! And I was delighted when it won the Best Film BAFTA…
Alan Draper
June 11, 2018
Marketing
[Pic Courtesy: Bruce Mars, pexels.com] Every Company is a Media Company! Thanks to ubiquitous, inexpensive mobile broadband availability and the…
Alan Draper
June 11, 2018
Business Articles
Workplace dress codes have evolved a great deal over the last 50 years. In the previous decade alone, many businesses…
Alan Draper
June 11, 2018
Business Articles
IHOP is turning its iconic logo upside down to celebrate the newest additions to their menu. The International House of…
Alan Draper
June 11, 2018
Business Articles
Finding the perfect tagline is quite a task. You want something that encapsulates who you are, what you’re about, and…
Alan Draper
June 11, 2018
Marketing
Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely…
Alan Draper
June 8, 2018
Digital Marketing
Everyone lies. Honest. Each of us will tell at least two lies per day. Generally, these are small lies of…
Alan Draper
June 8, 2018
Communications
Being generic these days is a death to branding. There simply is too much noise. So how can you get…
Alan Draper
June 7, 2018
Branding
SMS marketing has been around for over 20 years and most organisations now have well established mobile marketing strategies as…
Alan Draper
June 6, 2018
Consumer Marketing
Net Promoter Score Definition Net Promoter Score (NPS) is a straightforward and effective method for businesses to identify promoters and…
Alan Draper
June 6, 2018
Customer Experience