Alan Draper

PPC might not result in money raining indoors. But it can definitely work. PPC for B2B. It doesn’t just sound…

Your brand messaging is one of the best tools to entice people to interact with you. Whether it’s a Facebook…

Now is the moment to begin planning your employee recognition efforts for 2019. If you already have a program, this…

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Technology has played a critical role in the marketing landscape; transforming the way teams communicate, collaborate, and perform. It has…

"…and the little one said: ‘Roll over! Roll over!’" - traditional children's song Monte Carlo or bust A couple of…

Understanding and flexibility Grieving is not over in 3 to 5 days. When the employee returns to work after their…

Last time we looked at the rather muddled ownership of the voice of the customer (VOC) in most organizations. This…

Most entrepreneurs resort to fundraising for capital. However, organizing and executing a successful funding project is a big deal and…

This is already an AI-driven world regardless of Elon Musk’s fears, isn’t it? And the goal of each business today…

What comes to mind when you hear the word "technology"? My immediate picture is my computer, then my phone and…

Video marketing is so commonplace now that it’s hard to imagine a world without it. No commercials, no YouTube ads,…

Looking to break into the sales industry? But where do you start? Getting Started Sales professionals are always looking out…

We’ve heard for decades that we should only hire A players, and should even try to cut non-A players from…

As an earlier adopter of an electric vehicle, my daily driver is a 2014 Chevy Spark EV, I was very…