Alan Draper

At some point, your business might consider a way to outsource your work, delegating some of your functions or responsibilities…

Guy Vaknin, executive chef and owner of NYC's Beyond Sushi, enters The Shark Tank seeking $1.5 million for a 25%…

Issues with managing cash flows can stem from business owners prioritizing the wrong things. This is what Courtney Barbee, the…

Black Friday is coming up fast. Are you ready for it? This article will get you where you need to…

A well-planned mobile marketing strategy is important to building your personal brand online. Leveraging the right features for each social…

So much of what we do is marketers is hyper-focused on our specific, niche audiences. This ranges from copywriting strategies…

Recipes for growth most often focus on acquisition. If you stuff the top of the marketing funnel, they say, revenue…

Engaged employees give their passion and loyalty to an organization – helping it to achieve the best possible results. Companies…

Let’s talk about digital transformation. From the point of view of the CMO, digital transformation is the recognition that Marketing…

Believe it or not, 2018 marks 40 years since email was first used for marketing purposes. Rather than nearing midlife-crisis…

“Just delegate more.” That trope doesn’t help—you already know you’re ‘supposed’ to delegate, but it’s hard to actually do it.…

The modern customers no longer wait to be served with the best solution to their problem. They proactively look for…

There’s more than one way to build company culture. I’ve met some leaders who effectively try to dictate culture, imposing…

Whether you’re running your own content marketing campaign or you’ve hired a company to handle it for you, it's important…

Gone is the era of the stereotypical salesperson who focuses on selling as fast as possible, regardless of the customers’…