Alan Draper

Landing pages are an important piece of any digital marketing effort. Landing pages are your secret weapon, generating one million…

Take a look at the top ecommerce companies in the world “Amazon” “Alibaba” “FlipKart”, and you’ll notice all of them…

Customer experience has never been more important. The way people buy has changed, but unfortunately most businesses are still trying…

There are have been many dynamic duos in our time: Batman and Robin, peanut butter and jelly and of course…

The more people that link to your site, the more authority you have on the web. Inbound links carry with…

Every company needs to keep up with the times if they’re going to effectively engage their audience and get the…

After sending out an email newsletter promoting an event, have you been noticing a lower click-through rate and social media…

Digital marketing is affected by seasonal trends; there are many advantages – and a few disadvantages – to following seasonal…

Social proof is “a psychological phenomenon where individuals follow the actions of others, believing those actions represent the right behavior.”…

When 160 multi-industry marketing executives were surveyed on how they intended to invest marketing resources, many cited new marketing technology…

Whether you own a business or work for someone else who does, there are sometime bumps in the road. If…

Sales technology has become increasingly popular over the last few decades, and it continues to be one of the best…

A social media post without relevant imagery…it’s like apple crumble without custard, like a 99 without a flake, like football…

If you are a marketer, you probably already know a lot about referral marketing; but, do you know its value?…

Storytelling is a well-proven method of engaging with audiences. 65% of the most popular Ted Talks are ones where the…