Alan Draper

Not all ABM programs are successful right off the bat. It can take adjusting and fine-tuning to turn your program…

“If you fail to plan, you plan to fail.” ~ Benjamin Franklin There are a myriad of moving parts in…

DevOps is all over the place nowadays. The toolset is exploding. Companies are offering a large variety of products to…

Word of mouth is important, regardless of the type of business that you’re in. Today’s online equivalent to word-of-mouth is…

Does the perfect B2B marketing technology stack exist? According to the State of Marketing Technology 2018 report, 69% of respondents…

With mobile app usage getting higher and higher every year, mobile app analytics SDKs are wide spread. Actually, according to…

The Value of Non-Sales Related Technical Skills As the sales industry moves towards a technology-based platform rather than face-to-face sales…

Do you remember the popular book All I Really Need To Know I Learned in Kindergarten? It pointed out how…

The day will come (heck, maybe it’s already here), when you suddenly find yourself at a crossroads in your business…

Procter & Gamble, who coined the phrase ‘the consumer is boss’ well over a decade ago, now has a new…

Anyone can pay to advertise their products and services on Facebook. They want to gain more click-throughs, views, and product…

  These days, many businesses claim to be focused on their customers. However, most companies market themselves as customer-centric without…

Every business must understand how much profit comes from sales. The key financial aim for any company is for income…

In the digital space, your website is likely what distinguishes you from your competitors. It serves as the face of…

Artificial Intelligence (or AI) remains a much misunderstood technology, and many business leaders (perhaps you among them?) are either wary…