Alan Draper

Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks…

Despite the fact that the recruitment industry is so small on LinkedIn, it is still a fabulous place to recruit…

The value of loyal customers can’t be overestimated—they trust your business, make more purchases, and act as brand advocates. Yet,…

Google Analytics is an incredible tool for all of the different bits of wisdom it provides to marketers. But the…

Contests and sweepstakes are tactics that will always have a place in the marketing mix. By continually tapping into the…

Advanced Strategies for Affiliate Marketing Recently, we laid out our foolproof way of launching your first successful affiliate marketing campaign…

How do you assign value to your channels and touch points? There are a variety of attribution model methods. For…

The day you start a business is the same day you begin to build its brand. You must be thorough…

I’m not ready for the holidays. Hot chocolate, old-man sweaters, ice skating with the family while pretending not to be…

I really enjoy email marketing. It's an excellent way to connect with my audience more personally, and it's also one…

It won’t be long until 2018 comes to a close. Soon it will be time to reflect upon the year…

In the blink of an eye, another year has nearly gone by. 2019 is just around the corner, and as…

IT'S ALIVE!! IT'S ALIVE!!! I have finally done it! I built the ultimate marketing monster! I want to break down…

Coaching your sales team takes up your time and money – but, investing in a sales coaching program can work…

In a historical night for the Shark Tank, four businesses entered the Shark Tank looking to strike a deal with…