Alan Draper

As we all know, the Social Media world has grown immensely over the past few years. With that said, the…

How is it that some small online businesses manage to influence the masses? What they say, how they say it…

I’m a blogging dummy. And I’m glad to be one. You see, when it comes to blogging, ignorance can be…

Valentine’s Day offers a great chance for marketers to connect with customers, followers, and fans. The simple phrase “Will you…

For most people, communication is a natural activity, something they do every day. However, there are many people who try…

I want to share some findings I came across via eMarketer re: a study conducted by eVoc Insights on the…

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry…

I recently ran a poll on LinkedIn to find out what people think should be the top priority for generating…

I have served as a panelist on several school industry advisory councils. One topic frequently raised is social responsibility and…

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time.…

How to turn funny New Year resolutions into serious business marketing Wondering what you can do to make your business…

Advertising is all about persuasion. But the catch is that the subject has to be willing to be persuaded. It…

The other day I received an email from some blogging service of some sort with this in the subject line:…

If you haven't come across Pinterest, it does exactly what its name suggests – it's a virtual bulletin board for…

With the development of social media tools which enable brands to interact with their ‘Fans’, it was just a matter…