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Latest Articles By Alan Draper
Now that you’ve taken down the snowflakes, lights and tinsel, you’re probably looking for Valentine’s Day decorating and marketing ideas…
Alan Draper
January 23, 2012
Marketing
Part 2: Optimizing YouTube Videos Last time, we posted Part 1 of this guide, which discussed: How YouTube Can Help…
Alan Draper
January 17, 2012
Online Marketing
Writing is a Journey; Keep on Giving Good Contents and Great Results will Come in No Time Content marketing, in…
Alan Draper
January 12, 2012
Content Marketing
Happy New Year, my dear readers! In 2012, I’ll be covering for you (among other things) the subject of content…
Alan Draper
January 8, 2012
Content Marketing
How many times have you heard it? “Tell me something I don’t know.” “Give me your best creative ideas.” “I…
Alan Draper
January 6, 2012
Business Articles
As businesses both large and small start off a new year of online marketing efforts, a lot of which are…
Alan Draper
January 6, 2012
Business Articles
As Bob Dylan famously said, “for the times they are a changin’.” Absolutely, Bob! Change is the only constant. This…
Alan Draper
January 5, 2012
Online Marketing
I recently presented to an MBA class at the Simon School of the University of Rochester. I shared with the…
Alan Draper
January 1, 2012
Marketing
Many business professionals build up their reputations and find success by writing and publishing books. If you’re a business professional…
Alan Draper
December 28, 2011
Marketing
There’s a growing interest in QR codes for trade show display graphics lately. While already very popular in Asia, QR…
Alan Draper
December 27, 2011
Marketing
It’s Holiday time and if you’re like me you’re brain is on vacation even if you aren’t. This week instead…
Alan Draper
December 23, 2011
Marketing
Ralphie and Randy were standing in line to see Santa, and Ralphie was bombarded with distractions. He had the creepy…
Alan Draper
December 22, 2011
Blogging
What’s the difference between a social brand and a social businesses? Orientation. If your social activity is all customer facing,…
Alan Draper
December 19, 2011
Business Articles
In June, I discussed The Zero Moment of Truth (ZMOT) and why it was important for marketers to succeed at…
Alan Draper
December 15, 2011
B2B Marketing
Social media is one of those things I continue to have a love/hate relationship with. Just when I think I’ve…
Alan Draper
December 15, 2011
Business Articles