Alan Draper

Last week a colleague and I were discussing content marketing, and he said: “Well, sure, content marketing is important for…

Once you’ve got a great piece of content to show the world, you need to let your online audience know…

High Loading Times = Bad SEO! Google, with their emphasis on Site Speed and loading times, has made it clear…

Trust me when I tell you that a media list chock full of juicy personal details about a journalist or…

Although it’s been around for a few years, we’re all well-aware that Pinterest has seen a huge spike as of…

Inbound link building is often overlooked when a business rolls out its inbound marketing plan. One reason for this is…

If you’re a content marketer, then you know the challenges you face.  A sound content marketing plan is critical to…

Wearing new shoes on your first day at an 800-acre corporate campus is not a good idea…unless you enjoy getting…

In what may be a Yin-and-Yang kind of moment Facebook’s dominance of the social networking scene and its hypervaluation in…

A new content marketing study by Altimeter Group, an advisory firm that conducts independent research on new technologies, found that…

The Millennials, also known as Generation Y, embrace all things digital; these are people born between 1981 and 2000.  If…

The "Dummies" brand is ubiquitous. I don't think there's anyone who hasn't heard of some topic or another that doesn't…

The Merriam-Webster Dictionary defines a trend as a general direction or movement. As marketers, we are comfortable working with data,…

For many B2B marketers, especially those in the specialty manufacturing sector, social media marketing might still feel unfamiliar and somewhat…

Typically, by the time a business project actually is actually begun, the details around the activity have been planned for…