Alan Draper

Parents, Collect Your Children! One of the downsides of using WordPress as a CMS (content management system) is that you…

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social…

It’s one thing to get a business on board with blogging. That’s the first hurdle. But once they get on…

Welcome back to Part 5 of the Blogging Basics Series! If you haven't been keeping up, I've decided to spend…

In the old days, getting prime placement for your business meant choosing a name early in the alphabet, so phone…

Sir Richard Branson, the CEO of Virgin, is famous for his success and customer service. He owns more than four…

I've read about women, observed them, analyzed them and interacted with them – Women in business, Women in art, Women…

As social media swept aside many old marketing assumptions, many companies have discovered they have a lot less control over…

In my earlier blog post, I began to answer the question I am often asked, “Does online advertising really work?” …

This is the question I found myself asking this morning when discussing an individual who had applied to work for…

Extras from the not-so-friendly skies The Purple Goldfish Project was an effort to crowd source 1,001 examples of marketing lagniappe.…

Just wanted to tell you a quick story that should inspire you to use content marketing to sell your product……

Topping the rarely watched but highly acclaimed list of television shows, The Wire is the titan of teleplay. The now…

For a while now, there’s been chatter about whether “inbound marketing” should replace the term “SEO.” The conversation came to…

Since the news broke over the weekend that the National Telecommunications and Information Administration (NTIA) had cancelled the request for…