Approximately the entire Internet is buzzing with excitement over Facebook’s pending IPO, set to debut this Friday with a valuation…
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Latest Articles By Alan Draper
Successful teams trust one another. Trust is one of three things—along with credibility and respect—that need to be established by…
Alan Draper
May 18, 2012
Leadership
Grooveshark, Jango, Last.fm, MOG, Pandora, Slacker, Spotify and other services are slugging it out for streaming music supremacy. A knockout…
Alan Draper
May 4, 2012
Consumer Marketing
Introduction The Amazon Kindle marketplace has presented an AMAZING opportunity. Writers, entrepreneurs, independent publishing companies- there are thousands of people…
Alan Draper
May 3, 2012
Business Articles
Last week in our ‘social media objectives’ series, we explored how to measure brand perception so this week, given that…
Alan Draper
May 1, 2012
Business Articles
“We don’t want to sound small” “We want our prospects to think we are larger than we really are” It's…
Alan Draper
April 30, 2012
B2B Marketing
We are on track to break records in the IPO market. So far this year, there have been 57 IPOs…
Alan Draper
April 30, 2012
Finance
I remember my father gently chiding my grandfather as to his conservative approach to life. My grandfather who was brought…
Alan Draper
April 27, 2012
Business Articles
Have you heard that LinkedIn launched an iPad app last night? We checked it out for you and here is…
Alan Draper
April 26, 2012
LinkedIn
From a historical perspective, clinical trials have been around since the 17th century, with prospective research and accompanying drugs and…
Alan Draper
April 25, 2012
Business Articles
As professional communicators, PR people are required to develop content that is accurate and compelling on behalf of companies and…
Alan Draper
April 23, 2012
Business Articles
How should small businesses leverage live chats to reach customers or clients? The answers below are from the Young Entrepreneur…
Alan Draper
April 23, 2012
Customer Experience
I recently wrote in this space about five simple steps to improve the look of your email newsletter and today,…
Alan Draper
April 22, 2012
Online Marketing
There is a clear change happening in the marketing field. As consumers become more skilled at using online searches and…
Alan Draper
April 18, 2012
Marketing
Google Alerts are a way to monitor the search results for a given query. In theory, setting up a Google…
Alan Draper
April 17, 2012
Online Marketing
Thinking about incorporating QR codes into your marketing plans? Go for it! QR codes are a great way to engage…
Alan Draper
April 15, 2012
Marketing